Colour evokes certain emotions in people based on various cultural backgrounds. Colour is part of the corporate identity and is crucial as a brand identifier.
Colour Evokes Emotions
Colour Consistency Builds Brand Association
In our brand identity design process, we gain an understanding of your brand’s purpose. This purpose builds on everything including your corporate colours. We believe your corporate colours are a reflection of your brand. It is therefore important for your brand to consistently use the same colours across various touchpoints especially marketing collateral. Some of the tools we use include Pantone™ Colours to achieve this consistency. Pantone™ Colours are standard colours provided by Pantone™ with a colour matching system as an industry standard since the 1950s. Pulsar Print Division uses Colour Management which ensures consistent colour reproduction.
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At the core of every business is a brand. Pulsar is ready to work with your brand as a partner you can grow together with.