Strong Brands are Built over Time
Facilitating Brand Growth
As a branding agency, we view the brand standards (or guidelines) as a tool that goes beyond facilitating design requirements. It is an opportunity to enable stakeholders of your brand to understand your entire brand and how it should communicate.
The brand standards should facilitate designers, and agencies thereof, to meet your brand communication needs on the fly while delivering value to your customers.
Brand guidelines should give you an edge as well.
Spurring Creativity… Not Restricting It
A paradox maybe, but how can guidelines or rules thereof be set in a manner such as to allow creativity to bloom? How can creativity bloom yet maintain the same consistency your customers resonate with?
At Pulsar Limited, we answer these questions with a resounding YES! It is possible to design brand guidelines that allow for flexibility at the same time creating a consistent look and feel for your brand.