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A new year brings with it reflections from the past and more on what you resolve to do in the year. This year we ask, what will your brand be like in the year 2017? What resolutions will you make for your brand this coming year?
We expect a lot of trends to affect brands this year and the most important at least to Kenya is the political scene. Aside from the upcoming election, we expect longer term effects from American policies under their new presidency.
The beauty about branding is that when done well, it should arise above external influences yet having the ability to adapt to relevant trends.
Well, we leave it today at that, share with us what your brand has resolved to accomplish this year!