Designing a logo involves a multifaceted approach and more often than not designers can easily overlook certain critical elements....

Malls in Nairobi are popping up everywhere and ensuring every suburb is covered. Some mega, some small, while some...

A logo (your brand identity) should be the centrepiece of your branding strategy. It defines your brand’s emotive qualities...

Research begins the creative process on a solid shared understanding of the brand. This shared understanding ensures when Pulsar...

Okay, here’s the challenge… You have just received artwork from your Creative Agency. You want the design to be...

To be clear, the brand identity consists more than just visual elements. The brand identity consists of all parts...

“If you do it right, it will last forever” – Massimo Vignelli. Your brand identity is a crucial part...