So you launched your business’ website. Great! So what are you going to do with it? If all you had in mind was to publish a few posts, upload a few pictures and put your contact information, then you might as well bury your website in the internet cemetery where all other useless websites are. You need to create website objectives if you want to gain any returns from it. A website is a continuous investment that needs constant attention. When choosing a Digital Marketing Agency to work with, look at their web design process as well as the various digital marketing packages they have. With that said, below are 8 of the most important website objectives you should consider.
1. Create Awareness
One of the methods you can use to create awareness is to educate your audience. You’ll need to do a bit of research on your audience to find out what kind of questions they have about your product or similar products then take your time to answer them in a helpful way. This technique is so effective that ties.com, a website that sells ties, takes the first three spots on Google for the question “how to tie a tie.”
2. Generate Interest
Create videos, news, live streams, etc. that bring back visitors to your website to learn more about your products. A great way to do this is by offering special discounts for a limited period of time. You can promote your special discount on your social media pages or even run contests where people get to win some of your prized products.
3. Disseminate Information
Give your prospects all the information they need to know about your company’s products. One of the best ways to do this is by setting up video tutorials about your products. Research shows that prospects are more likely to convert into customers once they understand how a particular product or service works. What better way to do this other than through a video tutorial? Other ways you can disseminate information is through blogging, philanthropic efforts and including contact information.
4. Stimulate Trial
Give your prospects a temporary offer by giving them a chance to try out your products for free. This is a great way for your company to see how well received your products will be before fully committing your company resources to a full launch.
5. Create a Strong Brand
In order to establish yourself as a strong brand, you have to establish yourself as an expert in your industry. You can do this by creating content that’s educational, useful, entertaining and engaging.
6. Create an Image
You want to create an image for your company that’s both professional and easygoing. It can be quite hard to strike a balance between the two but a great way to do this is to show consumers a side of your business that’s both fun and carefree. You want your customers to see you as approachable and relatable, not too serious.
7. Create a Buzz
You want to know exactly how Apple gets people talking about their products months before they are even launched? This is what they do:
- They get influencers on board from journalists to bloggers
- They give people a compelling picture of how their product will make their lives easier
- They inspire people by creating a product that’s revolutionary
- They turn their product launch into an event
- They take pre-orders
- They draw out suspense about their products for as long as they can before the big announcement.
- Gain Consideration
The idea here is to get a potential buyer to think about your products or services when making purchase decisions. It’s easier to do this through earned media. Earned media is basically free media where you get other people to talk about your business.
A great example of a company that gained consideration using earned media is CocaCola when they launched their “Share a Coke” campaign. They released cans and bottles of Coke with people’s names on them. This definitely got people to think about buying a Coke when they wanted a fizzy drink.
Have you created objectives for your website yet?