A brand goes beyond its visual identity (what you may simply refer to as the logo) and further represents consumers’ perceptions and feelings about products and its performance. It is how you position your business in the mind of the consumer. A brand must endeavour to understand consumer preferences in order to deliver beyond their expectations. This way, the brand becomes stronger by building on loyalty.
The Brand Standard (also referred to as the Brand Guideline) is a useful tool for ensuring consistency in brand communication. It should be more of a guide and less of rules. It is a tool to guide how to deliver your brand’s promise to the consumer ensuring exceptional experience when they interact with your brand.
Designing a logo is just but a subset of what it takes to build a successful brand. Tools such as the brand guideline help you in consistently delivering on your brand promise.
Below is a sample guideline for our Pulsar (when we set out at first at least). You can further explore the differences between a logo guide, a style guide and brand guideline. Pulsar Limited is able to work with your business to develop either of these that fits your purpose. Get in touch with us today to design one.
Looking for a Design Agency to Help You with Your Brand Standards?
At Pulsar, we provide creative design services that encompasses design & development of brand guidelines. Get in touch with us to get started ob building consistency for your brand.