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To be clear, the brand identity consists more than just visual elements. The brand identity consists of all parts our five senses can relate to. Some brands have a signature smell which is part of their identity e.g. when you walk into that coffee shop. When you here that sound unique to your phone’s brand, that is part of the brand identity. When you feel the premium texture on your fabric and when you taste that coffee, all these constitute the brand identity.

The focus here is on the visual identity, further clarifying the parts of the brand signature. When coming up with a company logo design, it is good to understand its elements and parts thereof. We have dissected our brand signature to enhance your understanding of the same.