Designing and developing a user's interface and/or experience (UI/UX) involves mastery of juggling three stakeholders at the same time.
Overview
When Credit Bank approached us to improve the user experience of their mobile banking experience, it was a task we were glad to undertake. A task that begins with understanding the customer’s journey through the experience and putting them at the centre of it.
Our expertise and experience came in handy in understanding this journey and tying it to the bank’s objectives. Simply, this is to enable a transaction while giving the user the shortest route possible to complete the transaction. At the same time, this should also be technically achievable.
The Outcome
What we came up with was an intuitive application design that captures the heart of all stakeholders. The designs delivered a process that is easy for the customer to understand and onboard themselves using modern standards of app navigation. It is a design that also captured the brand standards of the bank ensuring customers easily associate with the brand’s products throughout the customer journey.
