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What Will it Take to Fire up Your Idea?
It's not Just a Logo for Your Business, It's a Brand Identity!
Building & rebuilding brands is our specialty. Firing up your idea is always a challenge. If you do it right, it will last forever. But where do you begin? That is the Big Question. We break it up for you.
Our Approach
Understanding Your Business
Gaining insights from internal stakeholders establishes a baseline for brand research. From this, we develop a brand brief.
Creativity Meets Process
With a solid foundation established, we design your new brand identity. The brand brief represents your brand’s big idea which we then translate visually to your new identity.
Beyond Identity
Your brand identity is brought to life through brand touchpoints (e.g. digital marketing, marketing collateral, business stationery). Consistency through brand standards establishes your brand image.
At the heart of rebranding is a change in value proposition.
New Values, New Brand
Turning over a new leaf. This is something every one of us experiences in life… and so do organisations. The need for this change may be caused by various factors such as mergers & acquisitions, new strategic direction, ageing brand amongst other factors.
At the heart of rebranding is a change in the value proposition. This is why rebranding is more than just changing the brand identity. Change must start from within and proceed progressively to various facets of the brand including the brand identity.
Strong Brands are Built Over Time
Consistency through Brand Standards
Often, while brands grow, they find their strongest asset (their identity) scattered all over. It is not uncommon to find brands sourcing for marketing services from different agencies. Without a guideline (brand standards) for these agencies to use, your brand will not communicate in one voice across various platforms.
Pulsar Limited designs and develops brand standards for organisations. Also referred to as a brand guideline, it is a strategic document that guides how your brand communicates in unison from your business card to your billboard. This in turn has a long-term effect in contributing to brand equity. Your target market is able to easily associate with your brand through consistent positioning in their mind.
The brand standard should be differentiated from a logo guide which is a subset of the brand standards. You can find more information on the contents of a logo guide and what a good brand standard should contain in our blog.
The Question of Price
Investing in Your Brand
How much does it cost? This has to be our most frequently asked question. Instead, we ask back, how should you invest in your brand? This changes ones perspective underscoring the importance of laying a strong foundation for your brand.
Below we have a sample of our pricing package just to give you a feel of what it takes to invest in your brand with Pulsar. The branding packages herein are geared towards small and growing businesses. They are meant to be indicative and can be customised to meet your specific needs.
Still Stuck?
Commonly Asked Questions
WHAT PACKAGE SHOULD I CHOOSE
Assess your budgetary needs as a startup. At minimum our packages offer you solutions that will enable you get started on the right foot. You can further request for customisation of the packages to suit your starting requirements. The current packages have been crafted out of frequent requests we have received over the years.
WHAT PAYMENT OPTIONS ARE AVAILABLE?
AFTER PAYING WHAT NEXT?
The next logical course of action will be to start building on your brand’s background. The depth and breadth of this background will depend on a variety of factors including number of founders. It is best to have an open mind so that at the end of it the brand has a unified direction.
HOW MANY OPTIONS DO I GET TO SEE?
Your brand identity is guided by your own brand narrative. Once we have a unified brand narrative, the number of concepts are also narrowed down. From our experience we typically present two of the best concepts from our creative team heavily tied down to the brand narrative.
WHAT IF I DON'T LIKE THE DESIGN?
The length of projects depends on a number of factors especially at the inquisition stage. We have covered a detailed answer to this question in our blog post on the brand identity research process. An average start-up project that involves the comprehensive package may take up to 6 weeks on an accelerated schedule.
HOW LONG WILL IT TAKE?
Our design process is an inclusive process. From our experience, scenarios that end up in one not liking the design typically arise from multiple decision makers who were initially not involved in the process. Collaboration is important for success of any project so that we capture enough background information to build your brand identity.