Critical Areas You Need to Look at Before Settling on a Logo ![Critical Areas You Need to Look at Before Settling on a Logo]()
Designing a logo involves a multifaceted approach and more often than not designers can easily…
Calvin OmariFebruary 28, 2017
Tidings for Businesses Looking to Stay Ahead of the Curve
Welcome to our blog & insights corner. Here we share our thinking on branding in the Kenyan and African context. If you are looking to learn and be intrigued, then this is the blog for you. As a branding/creative agency, our skills have enabled us to interact with various industries and learn from them. Here we review, analyse, give opinion and of course have some fun while we are at it.
Will my Brand be Remembered? Creating Memorable Brand Identity ![Will my Brand be Remembered? Creating Memorable Brand Identity in Kenya]()
Malls in Nairobi are popping up everywhere and ensuring every suburb is covered. Some mega,…
Calvin OmariFebruary 23, 2017
What are the Types of Logo Designs? ![A Look at Types of Logos and Brand Identities using Kenyan Businesses]()
A logo (your brand identity) should be the centrepiece of your branding strategy. It defines your brand’s…
Calvin OmariFebruary 15, 2017
What a Brand can do for your Business ![How Branding and Positioning Well Can Elevate Your Business]()
At Pulsar, we provide this expertise to your startup and/or existing business. Get in touch…
Calvin OmariFebruary 7, 2017
Device Hustlers and Device Manufacturers ![How Some Mobile Phone Brands Fail in the Marketplace]()
Full disclosure, ever since I tasted the Éclair, there was no going back! But I…
Calvin OmariJanuary 31, 2017
Brand Identity Research and Development Process ![How We Do a Logo Design Research for Businesses]()
Research begins the creative process on a solid shared understanding of the brand. This shared…
Calvin OmariJanuary 24, 2017
The not so Patriotic and Loved Matatu Culture ![A Story on Matatu Culture]()
Not so long ago, one Mr. John Michuki, the late, brought order in a much-touted…
Calvin OmariJanuary 10, 2017
Brand Strategies for the New Year ![Creating Brand Strategies for the New Year]()
A new year brings with it reflections from the past and more on what you…
Calvin OmariJanuary 4, 2017
Kill or be Killed: Rules of the Brand Jungle ![Rule for Branding in a Competitive Market]()
Exposed and compromised, the once predators turned prey have nothing much to show for it.…
Calvin OmariDecember 15, 2016
Developing a Brand Strategy for Brands in Kenya ![Developing a Brand Strategy for Brands in Kenya]()
Developing a viable brand strategy is critical for companies in today's world. It is currently…
Calvin OmariDecember 8, 2016
Welcome to December, A Busy Time for Brands ![Foray into December Branding]()
This is the most awaited month of the year. The relief of knowing, that the…
Calvin OmariDecember 1, 2016
7 Ways to Assess Your Website’s Effectiveness ![Assessing Effective Website Design, Kenya]()
Is Your Website Effective? Having an ineffective website is like beating a dead horse. What’s…
Calvin OmariOctober 26, 2016
